Monday, November 22, 2010

give back, get gap

Seen any of those awesome Gap commercials on TV lately? You probably haven't, considering Gap Inc. has decided against any television campaigns this holiday season, stepping away from their high energy choreographed dance numbers.  They have decided to instead invest their marketing dollars online, posting videos, and in print magazines with high quality layouts.  As usual, we will continue to see celebrities as models in their advertising, but with a friendly twist for their campaign this season.

Gap's "Want" Holiday Campaign is focusing on giving back as well as giving discounts.  The campaign is centered around their online videos... which answer a wonderful holiday question: If you could give anything in the world, what would it be? For each person that 'likes' one of the videos on the Gap Inc. facebook site, one where the celebrity discusses a cause that they support, Gap will donate $1 to that charity.  You can find True Blood favorite Ryan Kwanten, Lauren Bush, Isabel Lucas, Yaya DaCosta, Joan Smalls, Lily Aldridge, Boyd Holbrook, Alisa Leonard, Reeve Carney, Daisuke Ueda, and Donald Glover starring in the thoughtful campaign.  As a favor for watching the videos, Gap gives back. The 'liker' will receive a 30% discount on their next purchase!

[Ryan Kwanten and Donald Glover]

[Joan Smalls]

[Alisa Leonard]

[Gap 'WANT' Campaign, Photos courtesy of]

So get out there and give with style.  Gap is the place to give AND get during your holiday shopping season.  Happy Thanksgiving Week!  And try not to run anybody over this Friday :)

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